PointB reimagines luxury travel as effortless. This concept explores a full-plan experience where every detail, from itinerary to arrival, feels curated and calm.
A refined palette of black and white with a reliable red and clean typography conveys quiet sophistication, while tactile print materials make preparation an integral part of the journey. Luxury without friction — from point A to Point B.
My Role & Process
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Created the visual brand identity: logo, typography, and colour palette that evoke both elegance and ease.
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Designed printed collateral and promotional materials (brochures, itineraries, welcome kits) that reflect the luxury and clarity of the service.
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Focused on clarity and sensory appeal: clean layouts, aspirational imagery, high-quality paper stock and printing finishes.
Design Solution
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Look & Feel: Sophisticated but accessible, classic red, deep black, crisp white space, and subtle texture to suggest richness without opulence.
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Brand Voice: Warm, confident, and reassuring—“We handle everything, you enjoy everything.
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Promotional Materials: Brochures that map out sample journeys, welcome packets that feel like receiving a gift, and itineraries cleanly organized so clients can anticipate every moment.
Impact & Experience
Though this is a concept, the materials work to transport a viewer — they feel they are already on the journey. It reinforces trust: that PointB isn’t about surprises, but about luxury without friction.
The branding makes the promise clear: no more juggling bookings, searching for places, worrying about logistics. Just growth in the experience.
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Reflection
This project sharpened what it means to design a service: every touchpoint matters. Print material, tone, visuals — all should feel consistent with the idea of “luxury made simple.”​
Going forward, I’d explore digital integrations (app-based itineraries, real-time concierge) and mood-based personalization so each journey feels curated to the traveler’s style.
