Café Bien was born from the idea that good coffee doesn’t need to be complicated.
This concept envisions a neighbourhood café inspired by the charm of French bistros, where the air smells like freshly roasted beans and buttery croissants, and simplicity feels intentional, not bare.
It’s the kind of place that welcomes everyone, from the remote worker tucked behind a laptop to the caffeine fanatic dashing out the door — all drawn to the comfort of honest, affordable coffee served with quiet style.
The brand balances casual familiarity with elevated design.
Think T-shirt and jeans energy, but framed in the warmth of polished wood, handwritten menus, and a palette that feels like morning light on café tiles.
The identity embraces small luxuries.
A perfect pour, the smell of croissants, the feeling of belonging, while staying true to its promise: good coffee, no fuss.
Concept
Design Direction
French-bistro minimalism, approachable, timeless, a touch romantic.
Aesthetic:
Palette:
Sage, espresso browns, soft pastels — tones that echo steamed milk, macha lattes, worn linen, and fresh roast.
In complementary, additions of deep reds Bourdoux call back to the coffee berries.
Retro yet grounded; serif and sans pairing that reads both contemporary and classic.
Typography:
Brand Experience
Café Bien captures the rhythm of modern coffee culture: part pause, part motion.
A space for focus or escape, where affordability meets atmosphere, and every visit feels a little indulgent.
It’s the café you look good walking into, even in sneakers.
“From Fruit to Roast” Brochure
Concept · Print Design · Brand Storytelling
A tactile brochure concept designed to share Café Bien’s journey from hillside farms to the final cup.
Through warm imagery, minimal typography, and subtle French bistro cues, it traces the process from fruit to roast — celebrating ethical sourcing from Colombia and Ethiopia and the brand’s belief that good coffee begins with honest craftsmanship.
Created to feel like a keepsake menu, it invites readers to slow down, turn the page, and savour the story behind every pour.
Reflection
This concept let me explore how sensory storytelling, smell, sound, and texture can shape brand perception.
Café Bien reminded me that design doesn’t have to shout to feel special; it just needs intention, consistency, and a bit of heart.
